We may not get new MacBooks in 2023. But here’s the next possible launch.

Don't hold your breath for a new MacBook this year.
By Chance Townsend  on 
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rose gold macbook air (2020) on a wooden table with the Apple logo highlighted in black, close up.
Credit: Alberto Fava via Getty

For those hopeful of Apple announcing any new hardware in 2023, don't hold your breath.

According to a recent report from trusted Apple supply chain analyst Ming-Chi Kuo, Apple has no plans on dropping any new products for the last quarter of 2023 — and that includes MacBooks. In his blog on Medium, Kuo cites Apple's desire to clear inventory ahead of next year to make room for new products.

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This is disappointing news for any MacBook fans hoping for an announcement on a new Apple laptop featuring its top-of-the-line M3 chip. According to Kuo, the belief is that Apple wants to wait till 2024 to release that version of the MacBook in the hopes of boosting sales. Kuo has previously been skeptical that the M3 chip will be enough to boost sales, and currently, the demand for the 15-inch MacBook is down significantly, thanks to the end of the back-to-school period.

Kuo's reasoning here is that Apple has lost considerable growth potential that was created during the pandemic when everyone was forced to stay inside and work from home. Now that the world has slowly opened back up, sales for the Mac – and the iPad to an extent – have fallen below expectations.

Initial rumors claimed that the M3 MacBook would be released in October, but now, that's no longer the case. But don't expect to wait too long for a new M3 MacBook. Bloomberg's Mark Gurman recently wrote in his newsletter that Apple is planning to release M3 Pro and Air models in early spring 2024.

Topics Apple MacBook

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Chance Townsend
Assistant Editor, General Assignments

Currently residing in Austin, Texas, Chance Townsend is an Assistant Editor at Mashable. He has a Master's in Journalism from the University of North Texas with the bulk of his research primarily focused on online communities, dating apps, and professional wrestling.

In his free time, he's an avid cook, loves to sleep, and "enjoys" watching the Lions and Pistons break his heart on a weekly basis. If you have any stories or recipes that might be of interest you can reach him by email at [email protected].

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