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October Prime Day: Everything you need to know, top deals, and more

We're rounding out day two of sweet, sweet Prime Day deals — grab 'em before they're gone.
By Mashable Shopping Team  on 
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UPDATE: Oct. 11, 2023, 6:35 p.m. EDT This story has been updated with the latest pricing and availability of our top Prime Day deals as we head into the end of the sale.

Our favorite Prime Day deals:
Best tablet deal
Amazon Fire HD 10 tablet (32GB) 🔥
$74.99 at Amazon (save $75)
amazon fire hd tablet with apps on screen
Best robot vacuum deal
iRobot Roomba i4 EVO 🔥
$199.99 at Amazon (save $200)
roomba i4 evo with a phone showing the irobot app
Best smart TV deal
TCL 65-Inch Class S4 4K LED Smart TV
$379.99 at Amazon (save $150)
tcl 65-inch tv showing football player on screen
Best beauty tech deal
Shark FlexStyle Air Drying & Styling System with 6-Piece Accessory Pack
$297.48 at Amazon (save $52.50)
shark black and pink flexstyle with accessories
Best Apple deal
Apple AirPods Pro (2nd Gen) 🔥
$189 at Amazon (save $60)
airpods pro

There's a chill in the air and the leaves are falling — telltale signs that it's time for Amazon's now-annual October Prime Day sale. As we head toward the end of the second and final day of this shopping event, here's everything you need to know about this year's Prime Big Deal Days (also known as Prime Day 2).

Check out our favorite deals below or head over to our running list of 200+ deals from Amazon's Prime Big Deal Days sale.

The best deals from Prime Big Deal Days

Note: All newly added deals are marked with a ✨, while deals with a 🔥 have dropped to an all-time low price. Deals with a strikeout were either sold out or expired at the time of writing.

Prime Day Echo and Amazon device deals

Prime Day Apple deals

Prime Day gaming deals

Prime Day headphone and speaker deals

Prime Day robot vacuum deals

Prime Day TV deals

Prime Day laptop deals

Prime Day beauty tech deals

Prime Day deals under $50

What is Prime Big Deal Days?

Prime Big Deal Days is a 48-hour sale for paid and trial members of Amazon's Prime subscription service. Per a press release, it serves as the retail giant's formal kickoff event for the 2023 holiday shopping season.

When is Prime Big Deal Days?

Prime Big Deal Days runs from Tuesday, Oct. 10 at 3 a.m. ET through Wednesday, Oct. 11. That's three months after Amazon's flagship Prime Day sale in July and about six and a half weeks out from Black Friday.

This marks the third time Amazon has held a Prime-exclusive sale in the fall, and the second time it's hosted two Prime events in the same year: It moved Prime Day 2020 to October because of the COVID-19 pandemic and followed up Prime Day 2022 with the Prime Early Access Sale this same time last year. That name didn't stick, evidently.

Can you shop on Prime Big Deal Days without being a Prime member?

You can participate in Prime Big Deal Days without committing to a paid Prime membership by scheduling a 30-day free trial around the event. Just remember to cancel it as soon as the sale is over to avoid getting charged.

When does Prime Day end?

Prime Big Deal Days 2023 is scheduled to end at 11:59 p.m. PT on Wednesday, Oct. 11 (or 3 a.m. ET on Oct. 12). It's not unlikely for some deals to linger past the sale's official expiration date, and we'll keep you posted on those — but if you see a price you like now, hop on it.

Prime Big Deal Days tips and tricks

Aside from aggressively lurking on Amazon's dedicated Prime Big Deal Days page (and reading our coverage of the sale), there are several ways to ensure you don't miss out on a great deal:

  • Organize your Amazon Wish List. Amazon's virtual shopping list feature puts all of your must-haves in one convenient spot so you can see which ones are on sale at a glance (instead of flipping between links and tabs). Check out Mashable's guide to "wishlisting" for more intel.

  • Download the Amazon Shopping mobile app. The app features a Prime Big Deal Days event page where you can set deal alerts for your recent Amazon searches and views; you'll get pinged with a push notification as soon as an offer goes live.

  • Take advantage of Alexa's advanced deal alerts feature. Amazon's virtual assistant can notify you of a sale on an item in your Wish List, Shopping Cart, or "Saved for Later" queue up to 24 hours before it goes live. Enable the feature on a newer-gen Echo smart speaker, and you'll see its light ring turn yellow (or you'll get a pop-up alert) whenever an item you've saved has a discount in the pipeline. You can then ask for more information about the deal, set a reminder for when it's available, and even give Alexa permission to order it for you using your default payment info when the time comes.

  • If you missed signing up for Amazon's invite-only deals this Prime Day, set a mental reminder to do that next time. These deals are the most unprecedented of the unprecedented, but the invites are often fully claimed by the end of the first day of the event.

What not to buy during Prime Big Deal Days

After covering Prime events for years, here's what we'd recommend skipping during Prime Big Deal Days:

  1. Anything from Ring. The home security company's popular video doorbells always get really cheap during Prime events since Ring is an Amazon brand, but they're ultimately a privacy nightmare.

  2. Almost anything sold and shipped by a third-party seller. Third-party merchants on Amazon aren't scammers across the board, but buying something from a seller you don't recognize can be risky. (Fake reviews and counterfeit listings are way more common — and convincing — than you'd think.) Stick with products that have "Ships from Amazon.com" and "Sold by Amazon.com" under their "Buy Now" buttons just to be safe.

  3. Any deal that seems too good to be true. Amazon has a bad habit of inflating MSRPs to make discounts appear better than they really are. You can verify whether a deal is legit or not by comparing prices across other major retailers and running the product through camelcamelcamel, a free Amazon price-tracking site.

  4. Anything you get the urge to impulse-buy. Are you buying a new TV because you actually need a new TV, or just because it's $100 off right now?

Who's competing with Prime Big Deal Days?

Several major retailers have thrown their hats into the anti-Prime Big Deal Days ring.

Best Buy is running a holiday savings event peppered with "Black Friday deals" throughout the month of October, the company said in a press release. Conveniently, that includes a 48-Hour Flash Sale on Oct. 10 and 11 featuring hundreds of deals on tech and extra discounts for paid members of its My Best Buy program.

Walmart's Prime Day counter-programming is a new Walmart Deals Holiday Kickoff savings event, which kicked off at noon ET on Oct. 9 and runs through Oct 12 at 7 p.m. ET. Notably, its deals are not exclusive to members of its Walmart+ program.

For its part, Target previously hosted one of its semi-annual Circle Week sales from Sunday, Oct. 1 to Saturday, Oct. 7. It was open to members of its totally free Target Circle loyalty program and covered "thousands of products" online, in stores, and on the Target app.

What's new about Prime Big Deal Days this year?

New moniker aside, Amazon hasn't reinvented the wheel for Prime Big Deal Days. Anyone who's shopped a Prime event before already knows the drill: It's two days of sitewide doorbusters, with Amazon's own devices and services getting the steepest price drops.

SEE ALSO: Fuel your Prime Day shopping with this Grubhub coupon code, live for just Oct. 10 and 11

Amazon did revive its invite-only deals program for products it expected to sell out on Prime Big Deal Days, which was a carry-over from Prime Day in July. Prime members could visit these products' listings to request an invitation to buy them at deep, exclusive discounts at some point during the sale. At the time of writing, all invitations had been claimed.

Topics Prime Day

Frequently Asked Questions

Prime's current annual rate is the result of a 17% price bump last spring (from $119 to $139), which wasn't totally unexpected: Amazon has increased its membership fees by $20 every four years since 2014. But that's still a significant cost to eat in these weird economic times — especially when Walmart and Best Buy's rivaling subscription services cost $98 and $49.99 per year, respectively.

It may help to know that Prime easily pays for itself if you use it to its full extent. Free two-day (or faster) shipping on millions of items is just the tip of the iceberg: Subscribers get complete on-demand access to Prime Video, which has the biggest movie and TV library of all the major U.S. streaming services. (A $139 annual Prime membership is about $45 cheaper than a year's worth of a Standard Netflix plan.) You also have free rein of the Prime Music, Prime Gaming, and Prime Reading libraries, in case you somehow run out of things to watch.

Amazon sweetens things even further with unlimited photo storage via Amazon Photos, plus a free year's worth of Grubhub+ that's valued at about $120 itself.

If you haven't been a Prime member within the past 12 months, you can sign up for a free 30-day trial by following these steps:

  1. Visit amazon.com/prime.

  2. Click on the orange button that says "Start your free 30-day trial."

  3. Sign in or create an Amazon account.

  4. Add a payment method and a billing address. (Don't worry — you won't be charged upfront.)

  5. Click the yellow button that says "Activate your free trial."

After your trial period ends, you'll automatically be upgraded to a paid membership plan for $14.99 per month or $139 per year. (The latter saves you just over $40 annually, FYI.)

Getting your degree? Anyone with a .edu email address can take advantage of a free six-month trial that converts to a $7.49-a-month paid tier under the Prime Student program. (You can ride out that rate for four years or until graduation, whichever comes first.) As a member, you're entitled to several bonus offers on top of the standard Prime perks:

  • A month's worth of free 24/7 homework help from Course Hero

  • A free three-month trial of Calm Premium, which renews at a discounted rate of $8.99/year (normally $69.99/year)

  • Up to 10% off flights and hotels via StudentUniverse

EBT and Medicaid cardholders also qualify for a discounted monthly rate of $6.99 — you just have to verify your eligibility every 12 months.

Prime Day lasts two days, Oct. 10 and 11. Prime Big Deal Days 2023 is scheduled to end at 11:59 p.m. PT on Wednesday, Oct. 11 (or 3 a.m. ET on Oct. 12). Though, we might see some lingering deals in the following days.

Prime Day will officially end at 11:59 p.m. PDT / 3 a.m. EDT. Historically, we've seen plenty of deals rolling over into the next day after Prime Day ends though, so you might not be completely out of luck if you happen to miss the sale.

Leah Stodart
Leah Stodart
Senior Shopping Reporter

Leah Stodart is a Senior Shopping Reporter at Mashable. She covers shopping trends, gift ideas, and products that make life easier, specializing in vacuums, TVs, and sustainable swaps. She graduated from Penn State University in 2016 and is watching horror movies or "The Office" when she’s not shopping online herself. You can follow her on Twitter at @notleah.

Mashable Image
Haley Henschel

Haley is a Mashable shopping reporter based in Chicago. Before joining the team, she covered politics for The Milwaukee Journal Sentinel, wrote about exotic pet ownership for the Wisconsin Center for Investigative Journalism, and blogged for several Jersey Shore stars. In her free time, she enjoys playing video games and hanging out with her parrot (Melon) and dog (Pierogi). You can follow her on Twitter at @haleyhenschel or reach her via email at [email protected].

Mashable Image
Bethany Allard

Bethany Allard is a shopping reporter at Mashable covering beauty tech, dating, and sex and relationships. She graduated from New York University with a B.A. in Journalism and English Literature. You can follow her on Twitter @betallard and reach her by email at [email protected]. 

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