UPDATE: Jul. 12, 2023, 2:00 p.m. EDT This post has been updated to reflect the latest discounts on 4K and 8K TVs at Amazon, Best Buy, and more.
Prime Day is one of the best times of year to buy a TV on sale, but not for the reason you're thinking.
During Prime Day, Amazon is the place to find an already-affordable, mid-sized Fire TV for extra cheap — like an invite-only offering to snag the 43-inch version of its 4K Omni Series for just $99.99. But Amazon doesn't always go as hard for premium TV deals from Samsung, LG, and Sony. Luckily, Prime Day provokes competitive sales from Best Buy and Walmart, which pick up the slack on discounts on flagship 65-inch through 85-inch QLED and OLED models. Plus, Prime Day almost always coincides with the Fourth of July sale season, which Samsung is big on.
Regardless of which brand you're loyal to, we're keeping track of all of the TV deals you can shop at all of the big retailers before Prime Day ends at midnight PT on July 12, as well as Prime Day deals in tons of other categories. As of this writing, you have about 11 hours left to shop the best Prime Day TV deals. You might get lucky and score some post-Prime Day savings at Walmart or Best Buy, but don't count on it. If you find the TV you want at a price you can't resist, then pull the trigger.
Note: All newly added deals are marked with a ✨, while deals with a 🔥 have dropped to an all-time low price. Amazon's exclusive invite-only deals are marked with a 📨. Deals with a strikeout were either sold out or expired at the time of writing.
Best Samsung TV deal
Why we love it
The big-but-not-too-big size of our favorite TV for sports has been chilling with a $1,000 discount since way before Prime Day and extended Fourth of July sales — but such a premium TV being just over $1,500 is hard to un-favorite. Hyped as one of the brightest TVs on the market, Samsung's QN90B offers the lighting precision, contrast, and glare control needed for crisp daytime viewing.
More great Samsung TV deals
Samsung 43-inch The Frame QLED TV — $842
$999.99(save $159.99)Samsung 50-inch The Frame QLED TV — $947.99
$1,297.99(save $350)🔥Samsung 55-inch QN90B QLED TV — $1,097.99
$1,697.99(save $600)🔥Samsung 55-inch QN700B Neo QLED 8K TV — $999.99
$1,599.99(save $600)Samsung 55-inch QN90C QLED TV — $1,597.99
$1,997.99(save $400)🔥Samsung 55-inch S90C OLED TV — $1,599.99
$1,899.99(save $300)Samsung 65-inch Q60C QLED TV — $897.99
$997.99(save $100)Samsung 65-inch The Frame QLED TV — $1,449
$1,997.99(save $548.99)Samsung 65-inch S95B OLED TV — $1,599.99
$1,999.99(save $400)Samsung 65-inch QN90C Neo QLED TV — $2,097.99
$2,799.99(save $702)🔥Samsung 65-inch S90C OLED TV — $2,099.99
$2,599.99(save $500)Samsung 65-inch The Terrace Full Sun Outdoor QLED TV — $6,499.99
$9,999.99(save $2,500)🔥Samsung 75-inch QN90B QLED TV— $2,049$3,197.99 (save $1,148.99)🔥Samsung 75-inch QN90C QLED TV — $2,597.99
$3,297.99(save $700)Samsung 75-inch QN800C Neo QLED 8K TV — $3,999.99
$4,499.99(save $500)Samsung 85-inch Q70A QLED TV— $1,597.99$1,897.99 (save $300)Samsung 85-inch QN90B QLED TV — $2,299.99
$3,299.99(save $1,000)🔥Samsung 85-inch The Frame QLED TV — $2,775
$4,297.99(save $1,522.99)✨Samsung 85-inch QN90C QLED TV — $3,797.99
$4,797.99(save $1,000)✨🔥
Best LG TV deal
Why we love it
QNED is a mashup of LG's NanoCell technology and quantum dots (which amp up color depth using an extra light filter of nanoparticles) and the backlighting of mini LEDs (like regular LEDs, but smaller for extra precision). This XL version of the budget-friendly 80 Series QNED stretches those bright, saturated scenes across what'll feel like the entire wall.
More great LG TV deals
LG 50-inch UQ7070 4K TV — $328
$398(save $70)LG 50-inch 80 Series QNED TV — $676.99
$899.99(save $170)🔥LG 55-inch B3 Series OLED TV — $1,399.99
$1,699.99(save $300)🔥LG 55-inch C3 Series OLED TV — $1,499.99
$1,899.99(save $400)LG 65-inch 80 Series QNED TV — $976.99
$1,299.99(save $323)🔥LG 65-inch C3 Series OLED TV — $2,099.99
$2,599.99(save $500)LG 70-inch UQ7590 Series 4K TV— $596.99$729.99 (save $133)LG 75-inch UQ9000 4K TV — $779.99
$899.99(save $120)LG 75-inch 80 Series QNED TV — $1,496.99
$1,799.99(save $303)🔥LG 77-inch B2 Series OLED TV— $1,896.99$2,196.99 (save $300) 🔥LG 77-inch C3 Series OLED TV — $2,999.99
$3,599.99(save $600) 🔥LG 77-inch G2 Series Gallery OLED TV — $2,899.99
$3,799.99(save $900)LG 83-inch C2 Series OLED TV — $3,996.99
$4,499.99(save $503.99)🔥
Best Sony TV deal
Why we love it
The 55-inch version of Sony's luxury OLED TV is somehow seeing a bigger discount than the more expensive 65-inch model. Bringing that "O" on board significantly upgrades the TV's picture quality, especially in dimly lit rooms and dark, shadowy scenes. OLED doesn't require an external backlight. Instead, they use organic light-emitting diodes. These self-lit pixels are individually controlled by the TV itself based on the content and lighting of the room, offering more precise contrast than LED or QLED.
More great Sony TV deals
Sony 55-inch A80K OLED TV — $1,098
$1,799.99(save $701.99) 🔥Sony 55-inch A80L OLED TV — $1,698
$1,899.99(save $201.99)🔥Sony 65-inch X95K 4K TV — $1,899.99
$2,399.99(save $300)Sony 65-inch X93L Mini LED TV — $1,998
$2,198.99(save $200)🔥Sony 65-inch A80L OLED TV — $2,298
$2,599.99(save $301.99)🔥Sony 65-inch A95K OLED TV — $2,799.99
$3,199.99(save $400)Sony 75-inch X90K 4K TV — $1,498
$1,899.99(save $401.99)✨Sony 75-inch X77L 4K TV — $999.99
$1,099.99(save $100)Sony 75-inch XR Z9K 8K TV— $5,499.99$5,999.99 (save $500)Sony 77-inch A80L OLED TV — $3,298
$3,599.99(save $301.99)🔥Sony 83-inch A90J OLED TV — $4,699.99
$5,199.99(save $500)Sony 85-inch X85K 4K TV — $1,798
$2,299.99(save $501.99)Sony 85-inch X90K 4K TV — $1,999.99
$2,299.99(save $300)
Best 4K Fire TV deal
Why we love it
You can't not take advantage of Amazon's flagship 4K TV being under $100 — that's an unbelievably rare price for a 43-inch 4K model from any brand. (If you're one of the lucky Prime members who has this invite-only deal unlocked, you should make it work.) The Omni is the smoothest way to experience Amazon's crowd-favorite Fire TV platform and intuitive app navigation. The two larger Omni sizes get particularly good marks for their crisp HDR handling due to their support for Dolby Vision.
More great TV deals
Amazon 32-inch 2-Series HD Fire TV — $129.99
$199.99(save $70 with Prime)🔥Toshiba 43-inch V35 Series HD Fire TV — $159.99
$199.99(save $40)Amazon 43-inch 4-Series 4K Fire TV — $229.99
$369.99(save $140)🔥Vizio 43-inch V-Series 4K TV — $238
$268(save $30)Insignia 50-inch F30 Series 4K TV — $179.99
$299.99(save $120)🔥Amazon 50-inch 4-Series 4K Fire TV — $289.99
$449.99(save $160)🔥Insignia 55-inch F30 Series 4K TV — $259.99
$399.99(save $140)Amazon 55-inch 4-Series 4K Fire TV — $339.99
$519.99(save $180)🔥Amazon 55-inch Omni 4K Fire TV — $429.99
$549.99(save $120 with Prime)🔥Hisense 58-inch 4K TV — $268
$338(save $70)Hisense 58-inch U6 ULED TV — $399.99
$599.99(save $150 with Prime)Toshiba 65-inch C350 Series 4K TV — $389.99
$529.99(save $140)Vizio 65-inch V-Series 4K TV — $398
$528(save $130)TCL 65-inch 5-Series QLED TV — $398
$528(save $150 with Walmart+)✨🔥Hisense 65-inch U6GR ULED TV— $499.99$599.99 (save $100)Amazon 65-inch Omni 4K Fire TV — $559.99
$759.99(save $200 with Prime)🔥TCL 65-inch QM8 Mini-LED QLED TV — $1,199.99
$1,699.99(save $500)🔥Insignia 70-inch F30 Series 4K TV — $449.99
$599.99(save $150)Insignia 75-inch F30 Series 4K TV — $529.99
$749.99(save $220)Amazon 75-inch Omni 4K Fire TV — $719.99
$1,049.99(save $330)TCL 75-inch S4 4K TV — $529.99
$749.99(save $220)TCL 75-inch S6 QLED TV — $748
$899.99(save $151.99)✨🔥TCL 75-inch Q7 QLED TV — $999.99
$1,399.99(save $400)✨TCL 75-inch QM8 Mini-LED QLED TV — $1,699.99
$2,299.99(save $600)🔥TCL 85-inch S4 4K TV — $999.99
$1,399.99(save $400)TCL 85-inch Q7 QLED TV— $1,499.99$2,199.99 (save $700) 🔥Hisense L9G Triple-Laser Ultra Short Throw Projector with 100-inch ALR Screen — $3,499.99
$5,499.99(save $2,000)
